BRANDS WE LOVE: Amuse Society


Mandy Fry and Summer Rapp – also best friends

Creative Director and President:

Mandy Fry


The Story:

Mandy Fry launched her career with large name surf labels before blazing her own trail and confounding Amuse Society in 2014. The label is a mixture of beach chic with rock ‘n’ roll vibes and it all alternates between swim wear and knits. Mostly inspired by art, travel and all things beach, the aesthetic they describe just screams “That’s so Amuse.”


Sunny Southern California

Been Featured In:

Magazines – Cosmopolitan, Marie Claire, US Weekly, and a variety of surf inspired magazines

Blogs – Who What Wear, Fab for Fun, PopSugar, and The Zoe Report

Partnered With: 

Drybar, D’Blanc Eyewear, Matisse Footwear

What Kirsten loves about them: 

“Amuse Society is my favorite of our Brands We Love because it has a bohemian sense to it with classic details.”

Shop all our Amuse Society online HERE

Written By: MaKenzie Kurre

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